My Brandz is a unique application that provides users with a new way to connect. Once an account is made, users can select their favorite brand names, which covers a vast spectrum of products and services form fast food to automotive and retail manufacturers. After selecting their favorite brands, users can share their lists with others. The site also holds a shares contest that encourages users to post and comment on their favorite brand names to earn hearts. Winners are awarded with actual stock in their favorite brand name companies.
Compared to other networking applications, My Brandz is relatively new. Due to its commercial focus, the site claims to be a valuable tool for determining the best selling companies among the people. While there may be some truth to this, it is currently an interesting study in preference that might intrigue users. Most of the features offered are centered on social networking and entertainment.
While other websites simply allow people to connect through personal details they offer on their profiles, My Brandz takes this concept and refocuses it on brand name preference. This is a new way to identify with a community of other users. My Brandz still retains the same features as many other social networking websites, and even offers users connection through Facebook.
As soon as new visitors arrive at the My Brandz home page, it is apparent the website is intended to be fun and entertaining. Uniquely sized fonts are very easy to read with each brand name quickly recognized by the colorful logos that scroll by. The site relies heavily on images when updating brand lists. Although the sound effects may grow a little tiresome, they are few and far between. New users who do not edit their personal profile will be stuck with the glaring visage of Chuck Norris as their default photo.
To register for My Brandz, users enter their first and last name, email address and a password. After account creation, users can begin adding their favorite brands from the scrolling list on the following page. The logos and brand names are also sorted by category for easy adding. A personal profile is offered as well and can be edited at any time.
My Brandz is offered as a free web application. In reality, there is little else to do here other than socialize, make lists of brands and see which companies are on top of the overall list. An account fee might be considered excessive for the features offered. However, there is little doubt the companies featured appreciate the advertising benefits of My Brandz, which encourages users to try new services and products. The site has a few issues that should be corrected before a user could be expected to pay for an account. While these are primarily broken links to lesser used areas of the site, they are still issues that detract from the experience.
Two types of users would get use out of the My Brandz application. The first would be anyone looking for an entertaining way to kill time, discovering new brands and boasting their favorites. The other would be companies and business people who want to learn about where competitors stand among customers. While this is only a small cross section of any major brand’s customer base, it provides a little insight into the average customer’s preferences and how they view advertising.